Sarawak Secures Strong University Interest in Impact-Focused Events

KUCHING, SARAWAK, 26 August 2025 - Business Events Sarawak’s (BESarawak) month-long Academia Malaysia Advocacy Programme has positioned Sarawak as a leader in legacy-driven academic conferences, with Malaysia’s top universities expressing strong interest in hosting events that deliver long-term impact.

The programme introduced Sarawak’s legacy impact framework to the academic community, showcasing how conferences and exhibitions can shape public policy, improve community well-being, advance sustainability, and inspire the next generation of researchers and professionals. 

“Universities want more than just an academic gathering. They want platforms that generate lasting change. As Malaysia’s Legacy Capital for business events, Sarawak delivers on that promise,” said Amelia Roziman, CEO of BESarawak.

A key outcome from the programme was the commitment from institutions to align future academic gatherings with Sarawak’s Post COVID-19 Development Strategy 2030 (PCDS 2030) and UNSDGs. “Embedding legacy principles into events makes research more relevant, fosters collaboration across sectors, attracts strategic funding, and enhances institutional reputation, ensuring benefits that last long after the event ends,” she added.

Sarawak’s success in academic events is driven by the Legacy Impact Master Action Plan 2023–2025, and supported by the AI-powered “AI.LEGACY” Intelligent Impact Management System for precise measurement and enhancement of event outcomes.

Looking ahead, Sarawak’s hosting appeal will grow with the launch of AirBorneo, a region-owned airline improving domestic and international access, and the expansion of the Borneo Convention Centre Kuching (BCCK) to a capacity of 14,500 delegates. These advancements will further strengthen Sarawak’s position as the destination where academic research transforms into enduring societal, environmental, and economic legacies.

ABOUT BUSINESS EVENTS SARAWAK

BESarawak was established in 2006 by the Sarawak Government as a non-profit destination marketing organisation to promote Sarawak for national and international business events. Support and services include, but are not limited to, bidding services, developing business events of interest, delegate marketing, financial support and developing incentive itineraries. BESarawak is a member of the International Congress and Convention Association (ICCA), Union of International Associations (UIA), and Union des Foires Internationales (UFI) - The Global Association of the Exhibition Industry. Visit www.businesseventssarawak.com for more information.

Business events refer to meetings, incentives, conventions and exhibitions. BESarawak is also known as ‘Biro Konvensyen Sarawak’ (Bahasa Malaysia) or 砂拉越商务活动局 (Mandarin).

ABOUT BUSINESS EVENTS’ LEGACY IMPACT

Legacy impact refers to the long-term, positive benefits that business events bring to sectors, communities, trade and investment, the environment, and governance. Sarawak is the first in Malaysia and one of the few in the world to focus on legacy impact as a sustainable method of measuring the value of business events. The sector is listed as one of six in the Sarawak Government’s Post Covid-19 Development Strategy to achieve economic prosperity, social inclusion, and environmental sustainability by 2030.

Sarawak Secures Strong University Interest in Impact-Focused Events

KUCHING, SARAWAK, 24 August 2025 — Business Events Sarawak’s (BESarawak) month-long Academia Malaysia Advocacy Programme has positioned Sarawak as a leader in legacy-driven academic conferences, with Malaysia’s top universities expressing strong interest in hosting events that deliver long-term impact.

The programme introduced Sarawak’s legacy impact framework to the academic community, showcasing how conferences and exhibitions can shape public policy, improve community well-being, advance sustainability, and inspire the next generation of researchers and professionals. “Universities want more than just an academic gathering—they want platforms that generate lasting change. As Malaysia’s Legacy Capital for business events, Sarawak delivers on that promise,” said Amelia Roziman, CEO of BESarawak.

A key outcome from the programme was the commitment from institutions to align future academic gatherings with Sarawak’s Post COVID-19 Development Strategy 2030 (PCDS 2030) and UNSDGs. “Embedding legacy principles into events makes research more relevant, fosters collaboration across sectors, attracts strategic funding, and enhances institutional reputation, ensuring benefits that last long after the event ends,” she added.

Sarawak’s success in academic events is driven by the Legacy Impact Master Action Plan 2023–2025, and supported by the AI-powered “AI.LEGACY” Intelligent Impact Management System for precise measurement and enhancement of event outcomes.

Looking ahead, Sarawak’s hosting appeal will grow with the launch of AirBorneo, a region-owned airline improving domestic and international access, and the expansion of the Borneo Convention Centre Kuching (BCCK) to a capacity of 14,500 delegates. These advancements will further strengthen Sarawak’s position as the destination where academic research transforms into enduring societal, environmental, and economic legacies.