ELBA Unveils Full-Spectrum Home Cleaning Solutions at ELBA Dealers Convention 2025
From kitchens to living rooms, the iconic Malaysian brand expands its innovation-driven appliance lineup to include cutting-edge cleaning technologies.
KUALA LUMPUR, 19 JUNE 2025 – ELBA, a beloved name in Malaysian households for nearly 50 years, has officially expanded its footprint in the home appliance market with the most comprehensive range of cleaning solutions in its history. The grand reveal took place at the highly anticipated ELBA Dealers Convention 2025, where the brand unveiled new innovations across laundry, vacuuming, floor washing, and kitchen care – solidifying its evolution into a complete home solutions provider.
The latest line-up showcases ELBA’s strength in blending practical technology with real-life usability, furthering its reputation as a brand that listens to – and innovates for – Malaysian families.
“ELBA Dealer Convention 2025 represents a defining moment in our brand’s journey,” shared Mr. Tok Sang Man, Managing Director of ELBA Malaysia. “Today’s event reaffirms our commitment to innovation while staying true to what Malaysian families need – practical solutions that feel familiar, yet refreshingly modern.”
A Vision Beyond Cooking
While ELBA remains the No. 1 brand for cooker hoods in Malaysia,* the brand is now turning heads with its ability to transform the entire home. From essential kitchen appliances like built-in ovens and hobs to household staples such as water heaters, fans, hair dryers, and now – a full suite of cleaning appliances – ELBA is truly delivering a total home ecosystem.
Breakthroughs in Laundry Care
ELBA’s laundry care series took centre stage with three distinctly designed product lines catering to various needs:
- Queluxe Series – Premium front-loading washer-dryers featuring:
- PerfectDose automatic detergent dispensing
- SpaceSaver design for optimal capacity in smaller spaces
- Drum Clean+ self-cleaning system for lasting hygiene
- LavaWave Series – Advanced front-loaders offering:
- Silent DD Inverter Technology for ultra-quiet operation
- UltraMax Door for easy loading
- Lava Steam deep-cleaning to remove bacteria, allergens, and wrinkles
- Elysian Series – Top-loading washers built for efficiency:
- Ultra Stain Wash to intelligently adjust water speed based on fabric type
- Silent DD Inverter for noise reduction
- Drum Hygiene for consistently fresh laundry
Smarter Cleaning, Smarter Living
ELBA’s expansion into floor care showcases practical innovation for the modern Malaysian home.
- AIRGlide Series Cordless Stick Vacuum:
- Dust Seal Filtration Technology with a 3.0L Insta Clean Hub for hygienic, hands-free disposal
- Motorised Power Brush adaptable to various surfaces – including tile and timber
- HYDRO Cleanse Series Floor Washer:
- Dual water tanks for separation of clean and dirty water
- 3-edge precision brush to tackle tricky corners
- Therma Jet 60°C drying and a 360° self-cleaning system for next-level hygiene
Elevating Kitchen Efficiency
Completing the showcase were ELBA’s all-new dishwashers, designed for freestanding, built-in, and tabletop configurations. These models introduce:
- AutoDoor Technology for better drying and energy savings
- AquaBeam UV Sterilisation for enhanced hygiene
- Fresh Air Storage to keep dishes fresh for up to 168 hours
“Building on the success of ELBA Dealer Convention 2023, this year we’re proud to complete the puzzle by entering the cleaning category,” said Mr. Tok. “We’ve always stood by Malaysian families – from preparing daily meals to hosting festive moments. Now, we’re part of their daily cleaning routines too.”
A Future Built on Trust and Innovation
As the ELBA Dealer Convention 2025 draws to a close, one thing is clear: ELBA is no longer just a brand for kitchen appliances – it’s a comprehensive home companion, delivering thoughtfully engineered, reliable, and accessible innovations that support every aspect of domestic life.
With these strategic expansions, ELBA reaffirms its role in shaping the future of modern living in Malaysia, staying rooted in local trust while moving confidently into the next generation of home solutions.
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